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At Felt Bicycles, we’re as committed to protecting your personal data as we are to crafting high-performance bicycles. This Privacy Policy explains how we collect, use, and safeguard your information when you visit shopfeltbicycles.com or make a purchase from our global cycling community (excluding Asia and certain remote regions).

1. Information We Collect

We collect information to enhance your cycling shopping experience:

  • Personal Details: Name, email, shipping/billing address, phone number when you create an account or make a purchase
  • Payment Information: Encrypted credit card details or PayPal credentials for transaction processing
  • Technical Data: IP address, browser type, device information for website optimization
  • Usage Data: Pages visited, products viewed to personalize your experience (like suggesting gravel bikes if you’ve browsed that category)
  • Communication Records: Emails or chats with our gear experts about high-end road bikes or mountain frames

2. How We Use Your Information

Like precision engineering in our cyclocross frames, we use data purposefully:

  • Process orders for our global customers (excluding restricted regions)
  • Provide secure payment processing through encrypted gateways
  • Offer personalized recommendations based on your browsing (e.g., suggesting commuter/urban accessories)
  • Improve our website performance and product offerings
  • Send service-related communications (order confirmations, shipping updates)
  • Prevent fraud and enhance security, especially for international orders requiring verification

3. Data Sharing & Disclosure

We handle your data with the same care as we do our lifetime frame warranties:

  • Service Providers: Trusted partners for payment processing (PCI-DSS compliant), shipping, and IT services
  • Legal Compliance: When required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition, with privacy protections maintained
  • Never Sold: We don’t sell your data to third-party marketers

4. International Data Transfers

Just as our electric bikes meet global standards, we transfer data with appropriate safeguards:

  • Our Indianapolis-based servers may process data internationally
  • EU-US Privacy Shield Framework or Standard Contractual Clauses where applicable

5. Data Security

We protect your information like we engineer our full-suspension mountain bikes:

  • SSL encryption on all transactions
  • PCI-DSS compliant checkout
  • Regular security audits
  • Limited employee access to sensitive data

6. Your Rights

You control your data like you control your ride:

  • Access: Request what data we have
  • Correction: Update inaccurate information
  • Deletion: Request removal under certain conditions
  • Opt-Out: Unsubscribe from marketing emails
  • Restriction: Limit how we use your data

Contact [email protected] to exercise these rights.

7. Cookies & Tracking

We use cookies like bike tools – to improve performance:

  • Essential Cookies: For checkout and account functions
  • Analytics Cookies: To understand how riders use our site
  • Marketing Cookies: To show relevant ads (e.g., for mountain bikes if you’ve browsed that category)

Manage preferences via your browser settings or our cookie banner.

8. Policy Updates

We may update this policy as our e-commerce evolves, just like we refine our hybrid bike designs. Significant changes will be notified via email or site banner.

9. Contact Us

For privacy questions, contact our Data Protection Officer at:

Felt Bicycles
883 Stewart Street
Indianapolis, US 46202
Email: [email protected]

Ride with confidence knowing your data is as secure as our frames.